Creating a children’s book is no easy feat, and
the additional challenge of marketing it can make it even more
Many self-publishers have achieved success in
different genres, but authors of children’s books need to overcome
some special challenges in both production and marketing.
In 2010, I stumbled upon self-publishing and it
was a dream come true. No longer would I have to go through the
tedious process of sending out manuscripts only to receive a
rejection letter a few weeks later. Now, I was able to unleash my
children’s stories and take the world by surprise!
It is a common understanding that books do not
sell on their own. To reach its intended audience and to get sales,
the author must take the initiative and promote their work. Having
a great story and an eye-catching cover, along with a captivating
summary, accurate metadata, and the right category selection are
all essential for getting started. However, to make sure that your
book is seen by the right people, you will also need a
well-thought-out marketing plan that combines social media,
advertising, email marketing, press releases, and (depending on the
book) live events.
Writing can be a daunting task for those who
aspire to be authors. This is especially true for those who wish to
create books for children.
The reason for this is that our readers are not
people who purchase books. Additionally, they are not expected to
be looking for the material online.
It is necessary to be aware that it is not
possible to email minors without getting appropriate authorization
from a parent or guardian. Furthermore, if children under 13 are
following us on social media platforms such as Facebook, Instagram,
or Wattpad, they would not be able to make any impulse purchases
due to the lack of a credit card.
It is important to bear in mind that most
children under the age of twelve prefer reading in print. This
makes it difficult for them to commit to purchasing ebooks, unlike
the case with print. Furthermore, parents usually purchase books
based on the nagging of their children or the advice of other
parents or schools, which puts unknown authors at a disadvantage
when it comes to marketing their children’s books, particularly
Is the end of the world upon us? Absolutely not.
Does marketing books for children require a different approach than
books for teens and adults? Most certainly, but it isn’t
impossible; there are just a few things that need to be done
Below I share
key tips for marketing children’s booksI have tested and
tried many solutions and majority have yielded positive results. I
have yet to return to the last one, as I am an occupied indie
author who constantly juggles many tasks.
If you are creating literature for young readers
or are considering doing so, I sincerely hope these tips can be of
help to you. This is only the beginning of the information
available; there is much more than what is presented here.
For all authors, this is a marathon rather than
a sprint. Selling children’s books requires more effort and
Make Your Website Easy to Navigate
Plan For Early Sales To Be Offline
Contact Local Press and Community Websites
Children’s Book Bloggers & Individual Reviewers
Children’s Book Review Websites & Giveaways
Experiment with Amazon Ads
Make A Plan For Email Marketing
1. Make Your
Website Easy to Navigate
Your introduction to the local community and
beyond should serve as an effective way to demonstrate your work.
Make it easy for busy parents, book buyers, and educators to
understand the age range of the books you offer and any other
services you can provide.
An appealing info page for each book, with visual variety and
Links to any activity sheets, crosswords, word searches,
teaching plans etc
An email sign-up that’s clearly aimed at parents. As with adult
book marketing, offer an incentive such as a short story, free
chapters, character diary or other unique freebie.
A school visits page (more on school visits below)
Where to buy your books
Blog page (optional)
See kareninglisauthor.com as an example.
NB: this puts usability over aesthetics for busy teachers and
parents. I doubt they mind. I will upgrade the look and feel when
eventually I get time!
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2. Plan For
Early Sales To Be Offline
Being a children’s author can be incredibly
rewarding and meeting your readers is just the start of the
process. Word of mouth is an important way for children’s books to
get noticed and recommended, so don’t think of it as a chore.
Parents, children, librarians and teachers can all be part of
spreading the word about your work.
Getting early reviews is an important step when
it comes to online marketing, so it’s a good idea to include a
flyer or bookmark that requests reviews in each book you sell.
Additionally, you can offer a signed flyer or bookmark to those who
don’t make a purchase.
Key places to
target when marketing children’s books:
Your local library. Offer
to run a free event then help promote it by providing flyers at the
desk, on noticeboards in local coffee shops frequented by parents,
via your local community magazine, press and local schools. Use
Canva and your original artwork for the flyers.
Your local bookshop. Ask
to host a signing and reading, if they have room. Provide ‘shelf
talkers’ for your book, again made using Canva, and say you will
promote the event locally.
Local schools. Check
online or call to get the name of the literacy coordinator or
teacher for the children in your target age group. Tailor and send
an email that includes: (i) a book(s) overview sheet with book
jackets, sample interior illustrations, plot synopsis and early
review quotes (ii) a summary of how you will run your
Local playgroups or parenting
groups if you have a picture book. Run a free session and
take along books to sign and sell. Or, offer to host your own
coffee morning and story time.
Any local educational visitor
centres / children’s farms / other venues that attract
families with young children and have a connection with your book’s
theme. They may be open to stocking your book in their shop and/or
letting you run an event.
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3. Contact Local
Press and Community Websites
Write press releases or short articles about
newly released books, event appearances, major accomplishments, or
other newsworthy information.
Focus on any local influences or locations that
were the source of your story, emphasizing the fact that you are
from the same area. Make sure to mention the local stores where
people can buy your book, and that you are available for school
visits in the area. If applicable, consider adding photos of the
local setting or events related to the story.
Include a book cover, a headshot, and a brief
biography in the press release.
4. Children’s Book Bloggers & Individual
Check out reviews of books similar to yours on
websites such as Amazon and Goodreads. Do you have access to
contact information for those reviewers? If so, consider reaching
out to them and inquiring if they or their children would be
willing to review your book.
Look for book clubs or discussion groups for
kids’ literature by searching Facebook, local forums, and Google.
Reach out to those that are relevant to your niche and ask if
anyone would like a complimentary copy. Be aware that it is not
customary to pay for reviews or for a fast-tracked review.
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Book Review Websites & Giveaways
These websites provide both free and paid
options that are legitimate. Although you may not be able to
increase book sales immediately, you can use them as part of a
long-term marketing plan to direct readers to reviews. If you have
the means to spare, you can choose to pay for the services they
The Children’s Book Review (USA)
with Amazon Ads
Search online (including this website) for tips on how to niche
down and laser target for best results; thankfully the principles
are the same for children’s books as for all other books.
Start low, check and adjust regularly and never commit to more
than you can afford to lose.
Advertise both ebooks and print books – most Kindle book ads
translate into print sales – and sometimes parents will buy for
Kindle if it’s cheap, to ‘test read’ for suitability for a child
before buying in print.
A Plan For Email Marketing
In my experience, marketing children’s books can
be a difficult task. I have yet to find a successful way to do it
or test it out. Parents are typically very busy and I do not want
to give them more to do unless I have something truly worthwhile to
As children age, their preferences and
requirements evolve, making it difficult to keep up with my mailing
For what it’s worth, my ‘dream’ regular email
Info on great books their children might enjoy. (I read a lot
of children’s books to keep up with the wider market.)
News about upcoming children’s literature
Children’s writing competitions.
What I’m currently working on – perhaps asking for feedback or
input from their children.
Ideas for new stories I may have come across recently.
New book launches (in my case these come no more than once a
Insights into children’s reading habits/how to encourage
reluctant readers etc.
Occasional offers on my books.
A reminder about how parents can buy signed copies of my
Reports from school visits and how they can request one.
As previously mentioned, there are numerous
approaches to connecting with your readers, both through the
internet and in person; I hope these seven will guide you in the
I cover all of the above and much more in
This book provides a comprehensive
and detailed look into the world of self-publishing for children
that has been developed from my seven years of experience. It
includes helpful links to access and download order forms and
flyers to use when reaching out to schools. How To Self-Publish and Market A Children’s
Back on long-tail marketing, you can read about
the seven-year journey of The Secret Lake to Amazon UK bestseller
on my blog./p>
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Will Trent Books In Order Final Note From Dave:
I am profoundly thankful to Karen for joining us
today and providing some of her invaluable tips on how to
breakthrough the difficult children’s market. She has already sold
more than 20,000 books, with the majority of those sales occurring
in the past year. I believe she is on the path to selling even
Right now, for example, she has a
book ranked at #926 on Amazon UK – after it was camped in the
Top 500 for some time – one that was published way back in 2011 and
has found a new life more recently, and I urge you to read the
story behind that on Karen’s blog.
Most of all though, I strongly recommend that
If you are in the process of
writing children’s books, this information resource is perfect for
both novice and seasoned authors. How To Self-Publish and Market A Children’s
Authors of books for children have expressed a
need for a resource like this. Please spread the word about this
post, the book links, and Karen’s useful website to anyone you
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If you enjoyed this you might also want to read
my monster post on How To Self Publish A Book.
Frequently asked questions
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One way to market children’s books is to create
an attractive book cover, set up a website and blog, and use social
media platforms to promote the book. Additionally, you can set up
book readings and book signings, create a press kit and send it to
book reviewers, and contact bookstores and libraries to stock the
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A A Big Book What age group is best for children’s
The ideal age group for a children’s book
depends on the book’s content. Generally, books for younger
children (ages 0-7) should contain short and simple sentences,
while books for older children (ages 8-12) should contain more
complex and detailed sentences.
What are some tips for writing a children’s
When writing a children’s book, it’s important
to keep the child’s age in mind. Use simple, age-appropriate
terminology and language, and consider using stories, rhymes, and
illustrations to make the book more engaging. Additionally, make
sure to keep the book’s length short and concise, as children tend
to have shorter attention spans.
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Are Devin Booker And Kendall Jenner Still Dating How can I get my children’s book
To get your children’s book published, you can
submit the book to a traditional publishing house or opt to
self-publish. You can also look into submitting the book to a
literary agent who can help you find a publisher.
What are some ways to promote a children’s
You can promote a children’s book by creating a
website, blog, and social media accounts to share updates and
information about the book. Additionally, you can reach out to
bookstores and libraries to stock the book, create a press kit, and
hold book readings and book signings.