✅ People also view : Is Booking.Com Reliable

Accumulate reviews before launch-day

How great would it be to already have reviews on your product page b your ebook even launches? Sadly, Amazon doesn’t let customers post reviews until the book is published — even if it’s on pre-order.

So how can you promote your book on Amazon before launch day? By publishing another format (the paperback) earlier.

For example, If you release the paperback one week before your ebook, then readers will be able to post reviews on the paperback. And since paperback and ebook are on the same Amazon product page… ta-da! You’ll be able to accumulate reviews on your ebook page even while it’s on pre-order.

✅ People also view : How To Book Uber In Advance

Secure editorial reviews

Beyond just user reviews, editorial reviews give an extra level of clout to your work. You can add them to your book’s Amazon page using Amazon Author Central, but you’ll need to g

You can reach out to individual book bloggers if you wish, but this is time-consuming and tricky to determine which reviewers to contact. To cut down on your workload, we’ve launched Discovery. Discovery is a platform that allows you to submit your upcoming book to a pool of vetted reviewers in one go. Additionally, books on Discovery gain added visibility through community upvotes, newsletter spotlights, and a dedicated landing page.

Send readers straight to the review page

Want some more Amazon URL magic? This hack is pretty awesome for getting reviews.

I’m guessing that at the end of your book, you have a message asking readers to leave an honest review on Amazon, right? (If you don’t, now is the time to add one)

Well, by using the following Amazon URL, you can actually send these readers straight to the “review” page for your book:

https://www.amazon.com/review/create-review?asin=ASIN

Just replace “ASIN” above by your book’s ASIN, which can be found in its Product Details.

With the reader magnets, bundles and additional content, as well as reviews from readers, you have plenty of material to promote your book on social media. Increase your visibility by using your author platform to post regular updates about your work and book release, but don’t forget to engage and support other authors as well to build a strong and genuine support network. 

You can read more about how to get the most out of your online presence in our social media guide.

One of the very best ways to build a sustainable writing career is to make friends in the community. You should be out there building relationships with other indie authors, especially in your genre. Conferences are a great way to do that, but if you don’t have the budget for those yet, here are some cross-promotion hacks.

✅ People also view : How To Cite A Book Chapter In Apa

Put together a paperback giveaway

So how do you make friends with authors who don’t know you from a hole in the ground? It’s simple, you r first, and try to do something for them before you hit them up for anything.

An easy option is to put together a paperback giveaway for your readers, with print books from some of your favorite indie authors in your genre.

Not only will this giveaway grow your mailing list, it’s a great opportunity to reach out to other authors and start building your relationship.

You can use a service like KingSumo or RaffleCopter to host the giveaway and add a virality component

✅ People also view : How To Make Paper Book

Host a freebie group giveaway

Another form of giveaway — also useful for building connections and growing your mailing list — is the “online freebie group giveaway.”

Essentially, you team up with other authors to each offer a book for free for a limited time, as part of a group giveaway.

You can set up and host the giveaway pretty easily through BookFunnel, which will automatically take care of the opt-in and GDPR stuff. And you can even use their promo tab

Suggest a newsletter swap

The two previous hacks help you achieve two very different, but equally important goals:

1. B
2. G

And these are the two main requirements for one of the most powerful promotional tools any author can use: newsletter swaps.

The idea is simple: you promote one author’s book in your newsletter, and they promote one of your books in return. This is generally done around special events (like new releases or discount promos) and can be amplified through other channels: social media pages, groups, etc.

You should only approach authors with a similar size mailing list as yours — and only once you’ve built a relationship with them.

Once you’ve built a solid network of like-minded authors in your genre, you can go even further and release a book together. For example, a themed collection of short stories.

>

We haven’t included “create a Facebook group for your readers” as a hack here, because, well, it’s not really a hack. First, it’s something already quite common. And secondly, running a Facebook group is a

But what if you teamed up with other authors to run a multi-author Facebook group? You could take turns to moderate and populate the group with relevant content, as well as cross-promote.

• Bloom With Tall Poppy Writers
• Kiss and Tell Book Club
• Fiction from the Heart

We’ve touched on price promotions in a bunch of other posts. The basic idea is: you discount the price of your book(s) for a few days, and p

Use a BookBub submissions calendar

The best way to promote such a discount deal is to advertise it on dedicated price promotion sites and newsletters. And the most important one, by far, is BookBub.

Now, the issue with BookBub is that it’s almost impossible nowadays for an indie author to get a Bookbub Featured Deal (somewhat of a “holy grail” in the indie publishing community). Even if you meet all their “minimum requirements,

So how can you boost your chances? By submitting as often as allowed by BookBub. And since figuring that out is not always straightforward, we’ve created a handy “BookBub submissions calendar” at Reedsy which you can get (for free!) here. It will help you submit your titles as many times as is possible in a calendar year.

✅ People also view : What Books Did Paul Write In The Bible

Stack price promotions

Now, even if you don’t manage to get a Featured Deal on BookBub, you can (sort of) replicate the effects of it by booking several promos on other smaller — yet reputable — sites. That’s what we call “promo stacking”, and you can use our tiered list of recommended book promotion sites

The idea here is to secure a few promos for each day of your price drop — a big-ish one, and a few smaller ones.

• D
• D
• D

Of course, booking these sites/newsletters shouldn’t prevent you from r if your budget will allow it.

9. Learn Amazon and Facebook ads

Though they require a larger budget, ads are becoming increasingly important for both indie authors and traditional publishers trying to promote their books on Amazon. As more and more space is granted to ads in search results and product pages, more authors will jump in and take advantage of the opportunity.

These Amazon hacks are quite advanced, and will help you get the most value for your money, while staying ahead of the competition. But if you know nothing about Amazon ads, start by taking this free course.

Facebook, on the other hand, is not a “book advertising platform” — i.e. a platform dedicated exclusively to books. However, it can be used just as effectively to promote your book. If you’ve never run Facebook ads — you guessed it — we have a free course

Find effective keywords in your auto-targeting reports

One of the main challenges with Amazon ads is finding relevant keywords to target in your Sponsored Product campaigns — so that’s what all these book promotion hacks will focus on.

The first hack is to take a cue from Amazon itself! For all your books, make sure to set up a Sponsored Product campaign with a. This will let Amazon automatically decide and optimize which keywords and products to target.

If you go into the campaign to analyze the results, Amazon won’t show you which keywords they targeted and how they performed — they’ll only show overall campaign results. However, you can get this level of detail in the “Reports” section. Just run a “Search term” report for “Sponsored Products”:

>

Note: if you want to save time, and you have the budget, you can purchase a tool like Publisher Rocket to greatly automate your Amazon Ad keyword research. That’s what we personally use at Reedsy.

Target BookBub’s featured books

Another cool hack for finding  Amazon keyword ideas: sign up to BookBub newsletters in your genre, and target the featured books (as long as they’re a close enough match to your book).

Books promoted through a BookBub Featured Deal receive a ton of exposure (think thousands of sales). So they become a prime candidate to piggy-back on through Amazon ads!

And if you run BookBub self-serve ads as well, you can replicate this technique on there. BookBub Featured Deals tend to immediately boost an author’s number of followers on BookBub, turning them into a great prospect for targeting.

✅ People also view : How Many Books In The Hunger Games

Use Facebook Audience Insights to find new targets

Selecting the right targets on Facebook is not as straightforward as on Amazon or BookBub, where almost every author under the sun will be available as a target. On Facebook, only the biggest names will show up as “interests” when you set up your targeting.

The general advice is to use a mix of big comp authors,

>Facebook’s Audience Insights. Just plug an interest into the sidebar, and look at the “Page Likes” tab. This will show you which other pages your audience has the strongest affinity with.

For example, here are the main page likes for the interest “Harry Potter”:

>

Use (and review) dynamic ads

This is one of our favorite hacks on Facebook, as it allows you to test a bunch of different images, videos, and copy within the same ad.

Facebook rolled out “dynamic ads” in 2018, and the idea is simple. Instead of designing one ad by choosing an image, writing a headline, news feed copy, etc, you feed Facebook with up to:

• 1
• 5
• 5
• 5
• 5

Then, Facebook will automatically rotate between them, monitor the results, and automatically serve the combinations that work best.

But that’s not even the cool part. The cool part is that you can view how each combination performed! Just open the “Breakdown” menu in the dashboard and sort the results by “Dynamic Creative Asset”. Knowing what does (and doesn’t) work on your audience will give you great insight for future campaigns.

Create your own polished book trailer

If you run Facebook ads, you’ll have probably heard that videos tend to outperform images. More importantly, videos allow you to create custom audiences based on the people who view them!

“Sure, but I can’t afford to produce a video trailer just to run ads!”

Actually, yes you can. With the tools available today, it’s pretty easy to create a trailer. For example, Pond5 allows you to purchase amazing stock video at a very reasonable price. And a tool like Lumen5 can help you turn your blurb into a trailer. Combine the two and you can end up with a professional-looking video that will boost your ad’s performance.

And those are our eight budget-friendly, game-changing steps! We’ll keep updating this post as we come across more cool ideas! In the meantime, ensure you’ve laid the groundwork by implementing all the fundamentals of book marketing.